Connecting to a new French audience.

To increase sales and expand in the French market, Bulk wanted to create a social awareness campaign. Modern treatment, my art direction and a thorough understanding of the brand and market; paired well with strategy and resulted in a range of fast passed videos for each ambassador.

Connecting with some of the largest French fitness influencers - in a variety of sports - this video reached out to the young, fit, health aware market and successfully spiked sales online.

My role was acting director on shoot as well as art direction of the look & feel, editing and creative management.