The newest digital TV experience needed a fresh identity to match

To deliver the full experience a modern and flexible visual identity system was created in a bold and engaging way.  A fresh and unique exploration from Optus' core identity.

I wanted to create an iconic brand language that was undoubtedly theirs, helping position their position in the sports broadcast industry instantly with their first iconic Premier League acquisition. This was supported by creating their own iconography, photographic treatment, social media toolkit and visual language.