New and blue. Campaign work for a controversial product launch

Wanting the product to speak for itself, an “innocent” approach was taken to launch Innocent Plus - simple and humorous, yet still impactful.

The hero of these bright coloured beauties was the “bolt from the blue” which they wanted to shine a greater light on. An impactful brand voice on Twitter, engaging social media posts and old fashioned posters was the key to spreading the word.

A great project to be involved on, doing the Art Direction and Design.