Giving cooking a new perspective

Bulk Eat’s was my solution in response to a problem solving brief. Research showed that customers wanted to know more ways to use the nutritional supplements from Bulk Powders in every day life.

From brainstorming the concept of doing an video series, to the art direction, production and creative management - I was across this project from start to finish. I wanted this series to stand out from the rest of online cooking videos, so using a macro lens and speed ramping treatment resulted in high quality, mouth watering videos.