Dynamic product launch
for an eclectic cycling brand
The attitude and strong values of the brand were the root of my ideation, concepting the look and feel, art direction and designs. Resulting in a mysterious, edgy and eye-catching treatment.
Experimental motion graphics and a fast sports pace approach to editing led to heighten user engagement and a successful launch campaign that expanded throughout their social platforms and gained thousands of views, shares, likes and comments.
Attaquer's always been about an attitude,
an approach, shaking up the traditions,
not conforming to ‘rules’.
