An interactive digital world and virtual exhibition that celebrates the Atlassian culture through storytelling that have made a significant mark over the past 20 years.

This custom built experience will house a series of dioramas that are full of cultural stories and historical references that users can interact with in an immerse and engaging way through gamification.

Coming in 2023!
Finding the right string for your game can sometimes feel like a bit of a maze…

The Yonex String Maze is a laser maze activation that combines excitement, education and competition elements to engage adults and children. Highlighting their important role at the Australian open, promoting their products and sponsored athletes.

An AWS first, International Digital Broadcast, shooting live from a News room studio.
Presenting to their top tier executive leaders in America, London, Asia and Australia.

My role expanded over creative direction, studio design, broadcast design and onsite direction.
Leading a creative team through conception to delivery.

Creating a new identity with the flexibility to represent everyone in the Western Australia community. Through graphic diversity, fusion of character, playfulness and exploration across different media including both static and animated content.
Each graphic within the identity embodies a character trait that defines members of the St John community.